DICK’S SPORTING GOODS

“Night at the Store”

This story is about the soul of sporting goods—The life that lives inside each piece of gear, begging to come out and play.

And it was inspired by too many hours of fooling around during overnight shoots at DICK’S stores. (Don’t tell the manager.)

Directed by Shawn Levy and Will Gluck

CGI by MPC

We brought some characters to life for social and promo carousels, using stop motion animation.

Our clients loved the work so much they asked us to make a sequel.